Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
Dealers Aren't Confident in OEM EV Strategies
CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the...
2 Min Read•May 13•David Thomas
Bring Modern Convenience to the Showroom Floor
In our technology-driven world, we’ve taken modern convenience to a whole-new level. Consumers expect to order what they need online...
3 Min Read•May 9•Steven Walker
What Dealers Say About the EV Transition
As the electric vehicle revolution propels forward, dealers across the country are coming to terms with learning, selling and servicing...
1 Min Read•May 6•CDK Global
Three Dealership Accounting Woes and Fixes
Nothing can steer your auto dealership off course faster than poor accounting practices. And it’s not just about the importance...
4 Min Read•May 6•CDK Global
Car Price Negotiations Ease in April
Car buyers still found it overwhelmingly easy to buy a new car in April but there was a slight drop...
3 Min Read•May 2•David Thomas
The Power of Video: Earn Customer Trust and Service Business
When you spend your days servicing and repairing vehicles, it’s easy to forget that most people know very little about...
3 Min Read•Apr 29•CDK Global
Everything You Need to Know About the CDK Dealership Xperience
Margin compression and changing customer expectations have auto dealers working hard to find new process efficiencies to boost profits and...
9 Min Read•Apr 19•CDK Global
The Pros and Cons of Involving Sales Staff in F&I
We know how the traditional F&I sales process works and why customers sometimes shut down as a new round of...
4 Min Read•Apr 16•Saundi Crandall
Leverage AI for a More Efficient Front Office
Today, dealers echo one refrain in terms of their top strategy: Deliver a terrific customer experience. It’s become one of...
3 Min Read•Apr 9•Amber Good
Make Repairs Easier to Understand and Update, Update, Update
We’ve all been there: You take your car in for service and wait around for hours to hear next steps...
2 Min Read•Apr 4•Brooke Wilson