Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
Leverage AI for a More Efficient Front Office
Today, dealers echo one refrain in terms of their top strategy: Deliver a terrific customer experience. It’s become one of...
3 Min Read•Apr 9•Amber Good
Make Repairs Easier to Understand and Update, Update, Update
We’ve all been there: You take your car in for service and wait around for hours to hear next steps...
2 Min Read•Apr 4•Brooke Wilson
Robust Inventories Lift Buyer Attitudes
In February, the tracking CDK does of new car buyers returned its most positive results to date with nearly nine...
3 Min Read•Apr 1•David Thomas
Dealership Sales Staffing Dips but Sales Don’t Have To
The heady days of low inventory and high profit margins have eased into a more normal buyer’s market. As the...
3 Min Read•Mar 26•CDK Global
Effective Automotive Email Marketing Requires a CRM
Time and time again email proves to be an unsung hero in marketing. It’s flexible, cost-effective and boasts consistently high...
3 Min Read•Mar 25•CDK Global
EV Owners Speak Out in New Study
As car shoppers and dealers adjust to the electric vehicle phenomenon, they’re looking for answers to questions about the inevitable...
1 Min Read•Mar 20•CDK Global
What Does Gen Z Want in F&I Products?
Generation Z is coming of age and beginning to slide into the driver’s seat. While this generation follows those that...
3 Min Read•Mar 18•Jason Swiech
Amplify Your Dealership Technology to Add Profit, Not People
Faced with ongoing margin compression and changing customer expectations, auto dealers are working hard to find new ways to create...
3 Min Read•Mar 11•Jen Miller
Market Your Trained Technicians to Earn Service Business
Despite swirling economic head winds, fixed operations remains a bright spot for franchised dealers. It’s the steady stalwart relied upon...
3 Min Read•Mar 7•CDK Global
Ease of Purchase Hits New High in February
Despite hurdles when it comes to affordability, more car buyers said it was easy to complete their purchase in February...
2 Min Read•Feb 27•David Thomas